Mòr Diversity

Mòr: Scots Gaelic for ‘big’ or ‘great’

"Mountain biking is more than a sport - everyone deserves to experience it!"

It’s our firm belief everyone deserves to experience the joy of riding bikes and the far-reaching benefits this simple activity bestows. Opening up the ride for everyone is Aneela’s mission with ‘Mòr Diversity’. 

Juliana European Ambassadors, Morzine France.

You may already know Aneela as partner of Go-Where Scotland; she’s a core member of the guiding team and drives our ‘Mountain Lassies’ programmes and signature ‘Afternoon Tea’ rides. Whether she’s leading tours in the incredible landscapes of Scotland or rallying people from all walks of life to swing a leg over a saddle – she brings 20+ years as a Diversity and Inclusion professional into everything she does (if you haven’t already, you can meet her in the video below).

Aneela is passionate about encouraging people from all walks of life to ride bikes and she works with individuals, organisations and the cycling industry to encourage wider participation. She works tirelessly to increase diversity in mountain biking and firmly believes that mountain biking is more than a sport – she’s a champion of the wider benefits of mountain biking in building confidence, strength and resilience in everyday life.

Diversity in Practice

With 20 years+ diversity and inclusion experience, Aneela is particularly interested in diversity and wellbeing; women in MTB leadership; diversity role models; young girls in sport and promoting mental health.  

She offers training and workshops; MTB leadership mentoring; inspiring talks and presentations; diversity audits; participation and engagement activities as well as professional advice and consultancy.

Recent Happenings

  • Featured in Cranked Magazine talking about her role on the board of the Tweed Valley Trails Association (December)
  • Contributed to the Diversity in Cycling article in Bike Radar feature and podcast (November)
  • Featured in Women and Home magazine – Women in Business series (October)
  • Published article on the impact of Black Lives Matter for Cycling UK
  • Developed a toolkit and facilitated a workshop for Cycling UK on how to be a Diversity and Inclusion champion (October)
  • Podcast speaker for the Silverstrange Series (May) Juliana Bicycles (June),The Braw and the Brave (August)
  • Guest speaker at Cycling UK’s Exploring Cycling Solutions for Women (July), Joy Riders London (August), and launch of BAME Network at Napier University
  • Refugee and Bike project featured Aneela in Evening Times (September)
  • Contributed to the Metro feature on why cycling is important for physical and mental health (July)
  • Featured in MBR 50 best places to ride (April)
  • Published article in Mountain Biking UK on the Enduro Raid Lite (April)
  • Featured in the Sunday Times top five best women’s holidays in the UK (February)
  • Speaker at BAME Leadership conference on Overcoming Barriers and Building Resilience (February 2020)
  • Feature article in MBUK on riding in the Tweed Valley (January 2020)
  • Co-founder of the FNY Collective – a not for profit organisation empowering women on bicycles (January 2020)
  • DMBinS winner of MTB Local Hero Award (November 2019)
  • Role Model of the Year Finalist of Scottish Women in Sport Awards (October 2019)
  • Speaker at the DMBINS Trail Summit (October 2019)
  • Featured in Metro Newspaper on mountain biking and facing up to adversity (September 2019)
  • Afternoon Tea Rides for women: March 2019 in aid of Tweed Valley Mountain Rescue; June 2019 in aid of Scottish Association for Mental Health (SAMH); August 2019 in aid of Marie Curie cancer care charity
  • Contributor and facilitator of Scottish Cycling’s From Rider to Leader – a women’s specific progression programme to encourage more women to lead in mountain biking
  • Developer of KICC Bike Packing Girls in Leadership Project
  • Guest speaker of Shannon Galpin, producer of award winning film Afghan Cycles at the Edinburgh Festival of Cycling, June 2019
  • Key note speaker and presenter of City of Glasgow College’s Embracing Diversity Awards 2019
  • Guest speaker of Wonderful Wild Women at the Eden Festival 2019
  • Diversity in Cycling Interview featured in No1 Magazine
  • Guest of Lee Craigie on BBC Radio Scotland talking about ‘Cycling, Young Girls and Identity’
  • Galashiels Academy Girls Bikepacking Bothy Project with the Adventure Syndicate
  • ‘Bothy Bike Tales’ in association with the Audacious Women’s Festival
  • Scottish Ethnic Minority Women in Leadership Award winner
  • Blogger for Juliana Bicycles
  • Voted Top 100 Women in Cycling 2018
  • Keynote speaker at Cycling UK’s Women in Cycling Conference
  • Keynote speaker at Juliana Bicycles USA Ambassadors Event
  • ‘Diversifying the Ride’, speaker at DMBinS Scottish Mountain Biking Conference 2018
  • Wise Words feature in Wideopen Magazine
  • Bike Biz feature ‘Growing in the Right Direction’ (p19)

Aneela’s Journey

  • 20 years+  Diversity and Inclusion experience in Scottish governance and Higher Education
  • 10 years+ running Go-Where Scotland
  • 5+ years professional MBL/Level 3 mountain bike guide
  • Trustee of Tweed Valley Trails Association
  • Cycling UK Trail Inspector, and, Trail Maintenance Co-ordinator
  • Masters Degree, Equality, Diversity and Discrimination
  • Personal Fitness Trainer

Get in Touch

Aneela would love to hear from you on all things diversity and inclusion and how we can collaborate to drive change. Get in touch by email or phone/WhatsApp: +44(0)7713152855.

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